Program-at-a-Glance

Short-cuts to:  Pre-Conference Workshops DAY 1 Sessions  | DAY 2 Sessions

PRE-CONFERENCE WORKSHOPS: Wednesday, February 6th

9a-6pPre-Conference Registration (North Lobby)
10a-3pPeak Performance Bootcamp for Email Marketers

Austin Bliss, President & Co-Founder, FreshAddress;
Karen Talavera, President, Synchronicity Marketing
Mobile Digital Social Bootcamp

Sundeep Kapur, Online Marketing Strategist & Director Strategic Marketing- Ecommerce, NCR Corporation;
Veronica Stecker
Creative Briefing for Email Campaigns

Wacarra Yeomans, Director of Creative Services, Responsys;
Chris Baggott, CEO, Compendium Blogware
12p-1pMeet & Greet Luncheon/Speed Networking
4p-4:45pDMA/eec Member Advisory Committee Meeting (Invitation Only)
5p-6pWelcome Kickoff Cocktail Reception

Sponsored by:OffMadison

DAY 1: Thursday, February 7th

TRACKS

engagement
Engagement & Subscriber Experience

Sponsored by:
analysis
Analytics & Optimization

Sponsored by:
strategy
Strategy & Program Management

Sponsored by:
/integration
Integration & Cross Channel Marketing

Sponsored by:
8a-6pRegistration (Glimmer Foyer)
8a-8:30aBREAKFAST(Glimmer Ballroom)
8:30a-9aWelcome!
Anita Absey, Return Path and Ryan Phelan, Acxiom Digital Impact, co-chairs of the DMA Email Experience Council
9a-9:45aOpening Keynote: Monitoring the Digital Heart: Creating an Emotional Connection with Digital Media
Luanne Calvert, VP, Marketing, Virgin America

10:10a-11:10aengagement
Emails We Love
Beth Negus Viveiros, Managing Editor, Chief Marketer;
Grant Johnson, President & CEO, Johnson Direct
analysis
The Data Divide: How Cloud Based Data Management is Rewriting Digital Marketing
Dave Scott, CEO,MarketFish;
Stephen Guerra, LexisNexis;
Gregory Bright, Gannett
strategy
Mobile First (Case Study)
John Edwards, Verizon Wireless;
Wacarra Yeomans, Director, Creative Services, Responsys
/integration
Building a Content Machine
Chris Baggott, Chairman, Compendium;
Jeremy Fairley, Tampa Bay & Company;
Ali Swerdlow, VP, Marketing & Sales, Leadspend
11:10a-11:30aCOFFEE BREAKSponsored by:
11:30a-12:30pengagement
What is Engagement Anyway?
Skip Fidura, DotMailer;
Dela Quist, AlchemyWorx;
Kath Pay, Direct Marketing UK;
Tim Watson, Zettasphere;
Moderator: Ken Magill, The Magill Report
analysis
Using Analytics Effectively: You Can Do This!
Phil Davis, CEO, Rapleaf;
Erik Severinghaus, CEO, SimpleRelevance; John Kavaliauskas, TBC Corp, Senior Manager, Email & Data Driven Marketing;
Amanda Stewart, Entertainment Benefits Group, Sr Manager, Marketing
strategy
Inspiring New Consumers to Connect with an Iconic Product (A Ball® Canning Multi-Channel Case Study)
Chris Carlisle, Senior Director, Marketing and Consumer Affairs, Jarden Home Brands;
Jeff Fromm, EVP, Barkley
/integration
Automating Email Messaging for Greater Relevancy & Revenue (Case Study)
Mike Ricciardi, Sr. Director Email Strategy and Operations, Sallie Mae;
Ryan Phelan, VP, Strategy, Acxiom Digital Impact
12:30p- 1:45pLUNCH
Co-Sponsor:
1:50p-2:50pengagement
The Emotional Path to Higher Email Marketing Response
Karen Talavera, Founder, Synchronicity Marketing
analysis
RFM Gold: Using Analytics to Drive Conversions (Case Study)
Lisa Papageras, Manager, E-commerce, Universal Screen Arts
strategy
New Best Practices for Opt Out Management (Research Study)
Jeffrey Nicholson, VP, Global Marketing, Pitney Bowes
/integration
Segmentation Strategies Across Channels
Moderator: Nate Romance, Sr. Director, Strategic Services, Exact Target
Panelists: Jai Williams, Strongmail;
Dave Hendricks, Live Intent;
Dwight Sholes, American Express Travel Vacations
3:00p-3:45pRoundtable Discussions (Glitter Ballroom)
3:30p-4p COFFEE BREAKSponsored by:
4p-4:45pTitle Sponsor Blue Hornet Presents: Keynote: Outlook 2013: How The Rise of Omnichannel Marketing Creates Opportunity & Challenge
Jonathan Margulies, Partner, Winterberry Group
4:45p-5:45pHAPPY HOUR( Exhibit Hall)
6p-7pNETWORKING RECEPTION(outdoors)
Sponsored by

DAY 2: Friday, February 8th

TRACKS

engagement
Engagement & Subscriber Experience

Sponsored by:
analysis
Analytics & Optimization

Sponsored by:
strategy
Strategy & Program Management

Sponsored by:
/integration
Integration & Cross Channel Marketing

Sponsored by:
8a-2pRegistration (Glimmer Foyer)
8a-8:30aNETWORKING BREAKFAST(Glimmer Ballroom)
8:20a-8:30aStefan Pollard Award 2013
8:30a-8:50a The Future of Data-Driven Marketing
Linda Woolley, CEO & President, DMA
8:50a-9:45aKeynote: Making Email Smarter
Matt Blumberg, CEO, Return Path

10:00a-11:00aengagement
Customer Acquistion & ReEngagement For FREE (Case Study)
Christine Yaged, Senior Manager, Product Development, Publishers Clearing House Online
analysis
Beyond Batch and Blast: Next Steps in Customer Engagement (Case Study)
David Daniels, Founder, Relevancy Group;
Todd Ranson, WorldVision;
Arthur Sweetser, 89 Degrees
strategy
Making it to the Inbox
Moderator: Dennis Dayman, Eloqua
Panelists: Chris Kolbenschlag, Bronto Software;
Matthew Vernhout, TC Media
/integration
Considering the “Whole Brain” to Design Effective Cross Channel Marketing Programs

Jean McLaren, MARC USA
10:50a-11:20aCOFFEE BREAK
11:20a-12:10pengagement
What’s Working Now: Tips for Acquisition in 2013
Jay Schwedelson, President/CEO, Worldata
analysis
Evolution of Email at Discover (Case Study
Lilia Arsenault, Director, Client Services, e-Dialog;
Jeff Teitelbaum, Director, Digital Delivery, Discover Financial Services
strategy
Email that Moves You: Responsive Design and Beyond to Optimize Mobile Email ROI
Moderator: Simms Jenkins, Founder & CEO, BrightWave Marketing
Panel: Manny Ju, Blue Hornet;
Sean Shoffstall, Ozone Online;
Jordan Cohen, VP, Marketing Movable Ink
/integration
Hype vs. Reality : Case Studies in Our Mobile World
Jay Jhun, VP, Strategic Services, BrightWave Marketing;
Matt Annerino, Senior Director, Direct Marketing, LiveNation;
Royce Workman, Director, Digital Marketing, Nationwide Insurance
12:20p- 1:10pengagement
Sender-Receiver Distrust: Can We Erase This From Our Industry? (Idea Sharing Workshop)
Led by Stephanie Miller, VP, Member Relations, Direct Marketing Association;
Derek Harding, Innovyx;
Melinda Plemel, Return Path
analysis
The Value of Social Analytics (Case Study)
Pam Evans, Sr. Markteing Manager, IBM
strategy
Dirty In, Dirty Out. Keeping Your List Clean Case Studies
Craig Swerdloff, Leadspend;
Kevin Hickey, Global Manager, Email/SMS Marketing at InterContinental Hotels Group
/integration
Email Marketing 3.0: The New Best Practices

Loren McDonald, Silverpop;
Jessica Andreasen, ZAGG
1:15p- 2:45pLUNCHEON: Closing Keynote
Nick Westergaard, Brand-Driven Strategist, Brand Driven Digital