Day 1 Speakers: Afternoon

Karen Talavera, Founder, Synchronicity Marketing

Karen Talavera is President of Synchronicity Marketing, home of enlightened email marketing consulting, coaching and training. She is the principal, founding email marketing trainer for the DMA, as well as a professional educator in email and digital marketing for the Online Marketing Institute and MarketingProfs. Karen’s unique blend of digital channel expertise in combination with her finely honed direct response mindset has improved email marketing knowledge and results for hundreds of clients ranging from Random House, NASCAR, Bank of the West and Applied Materials to agencies, associations and independent entrepreneurs. For a no-obligation consult to gain greater clarity and direction in your email and online marketing call (561) 967-9665 or visit

Lisa Papageras, Manager, E-commerce, Universal Screen Arts

Lisa M. Papageras (Manager, E-Commerce) leads Universal Screen Arts, Inc.’s e-Commerce and Business Analysis teams. She also established the corporation’s initial merchandise analysis, forecasting systems, e-Commerce websites, and largely contributed to the installation of the company’s order management system.

With a strong knowledge of merchandising, marketing, finance, web design and programming, Lisa has been responsible for all online content and marketing for eight retail catalog websites:

Lisa is a seasoned Internet Professional with 12 years of website management and marketing experience. Lisa has worked in nearly every facet of online marketing and website content management, including but not limited to website programming & user interface, paid search, email marketing, creative, promotion & distribution, online banner advertising and more.

In addition, Lisa oversees a team that assesses sales based on merchandise square inch analysis and online statistics, and advises on online and offline advertising opportunities using ROI and KPI indicators.

When not working, Lisa enjoys time with her husband and two sons, Tae Kwon Do, Aerobics, Crocheting, Reading, Wine-making, Cooking, Greek Language, Culture, and Travel. Lisa is also a board member of the Akron Chapter of the Better Business Bureau and the Northeast Ohio Usability Professionals Association.

Jeffrey Nicholson, VP, Global Marketing, Pitney Bowes

Regarded as a thought leader in his field, Jeff Nicholson works closely with industry analysts including Gartner and Forrester and is a frequent presenter upon topics including event-triggered marketing, customer analytics, customer communications, campaign management, business process management and dialogue marketing strategy.


Nate Romance, Sr. Director, Strategic Services, Exact Target

Nate Romance serves as the Senior Regional Managing Consultant for ExactTarget’s Professional Services Organization. In this role, Nate leads a team of consultants dedicated to serving ExactTarget’s programmatic clients based in the Southern Region. In his seven years at ExactTarget, Nate has held several positions – including leading the Marketing Consulting Team and helping develop and lead ExactTarget’s Practice Management group. Prior to ExactTarget, Nate help positions in Public Relations and Marketing for both DePauw University and Habitat for Humanity. Nate holds a bachelors degree in Economics and Management from DePauw University and an MBA from Ball State University. Nate lives in Charlotte, North Carolina with his wife, Katie, and his son, Liam.

Jai Williams,

As one of StrongMail’s marketing strategists, Jai brings a genuine passion for the channel, emerging technologies and trends to clients. Previously, Jai has spent time client-side with InterContinental Hotels Group where he managed global campaigns. Prior to IHG, Jai spent a considerable amount of time on the creative end, managing sites for Ashworth University, Website Pros (formerly, and


Dave Hendricks, Live Intent

As Chief Operating Officer of LiveIntent, Dave Hendricks has overall responsibility for Revenue, Finance, Legal and Operations. Prior to joining LiveIntent before its 2009 Series A, Dave was EVP of Operations at PulsePoint (then known as Datran Media), where he worked with LiveIntent Founder and CEO Matt Keiser and ran Datran’s ESP StormPost. Before all that, Dave held senior roles at data management companies InfoUSA and Experian. A member of the founding executive team at ExperianCheetahMail, Dave began his email adventure at Pioneering ESP MessageMedia after running global partnerships for Oracle Corp.  Dave was named one of Silicon Alley Insiders Top 100 technologists in 2011 and is active in several IAB Committees including Mobile and Email. Follow him on Twitter @davehendricks.