Day 1 Speakers: Midday

Skip Fidura, Client Services Director, DotMailer

Skip is the Client Services Director for dotMailer and the dotDigital Group.  He has been in marketing for over eighteen years, having worked in call centers, direct marketing, customer analysis, and digital marketing.  Skip is originally from the US but moved to London twelve years ago to open the Digital Impact (now Acxiom Digital) office there. He then went on to launch the Email and Digital Dialog practice at OgilvyOne London.  A frequent speaker at industry events in the UK, Europe, and the US, Skip is also Vice-Chairman of the UK DMA Email Marketing Council and Chair of the Social Council.


Dela Quist, AlchemyWorx

Dela Quist, CEO, Alchemy Worx the first and largest specialist email marketing agency, in the world. With offices in Atlanta and London

Alchemy Worx has over 65 email specialists who share their in-depth knowledge of every aspect of the email marketing process to with a wide range of high profile global brands as Vodafone, Hilton Hotels, AOL, Sony, Getty Images and Virgin Holidays. Dela is an entertaining and no-nonsense speaker, who by his reckoning has spent over 20,000 hours thinking about email marketing, has pioneered research into the Nudge Effect of unopened email, and the surprising effectiveness of longer subject lines. Prior to founding Alchemy Worx Dela spent over 15 years in magazine, newspaper and online publishing.

Kath Pay, Direct Marketing UK

Kath Pay is a Co-Founder and strategic email & digital marketing consultant, trainer and speaker with Plan to Engage.

In 2000 she co-founded Ezemail, one of the pioneers of the email marketing industry in Australia, and expanded it into a global organisation in five years. In the twelve years that she has worked in the sector both as an ESP and as digital and email marketing consultant,

Kath is currently chair of the Events and Communications Hub of the UK DMA’s Email Marketing Council and is editor of its newsletter Infobox which has over 6000 subscribers. In addition she is a regular blogger on many industry blogs, speaks at both national and international industry events and lead trainer in Email Marketing for Econsultancy as well as the lead tutor on the Institute of Direct and Digital Marketing’s (IDM) Email Marketing courses and award.

Phil Davis, CEO, Rapleaf

Phil leads Rapleaf, headfirst.  As a former rugby player, leading headfirst is in his nature.  You’ll find Phil speaking about big data at conferences across the country, helping clients identify better ways to engage their customers, and coaching new team members at our headquarters in Chicago.  While he may technically be the oldest person at Rapleaf, you wouldn’t know it by his energy level.

As a data industry veteran, Phil has been in the big data game since big data was only a wee sapling.  Prior to Rapleaf, Phil was the President of ConsumerBase where he ran their data division and digital agency.  Prior to ConsumerBase, Phil was the SVP / HD of the newly formed online division of Equifax. Before Equifax, Phil was part of the management team that took Daleen Technologies public.

Phil holds his BS from Vanderbilt University.  He resides in the Chicago area with his high school sweetheart and their two daughters.

Erik Severinghaus, CEO, SimpleRelevance

Erik is the founder & CEO of SimpleRelevance, a venture-backed Chicago based company leading the way on developing next generation tools to help companies personalize digital communication. Prior to that he received a patent on data optimization while he was a Partner in IBM’s IT Optimization organization, and helped co-found iContact – a leading Email Service Provider. In his spare time, Erik loves any sport that takes place in the mountains, is co-founder of Entrepreneur’s Eve (the largest New Year’s charity fundraiser in Chicago with benefits going to cancer research) and volunteers with the Big Brother’s organization.

John Kavaliauskas, TBC Corp, Senior Manager, Email & Data Driven Marketing

John Kavaliauskas has nearly 20 years of domestic and international experience in technology and online interactive marketing within various diverse environments.  John is currently responsible for Email Marketing, Data-Driven Marketing, and CRM initiatives for TBC Corp, which the nation’s largest vertically integrated marketer of tires for the automotive replacement market.  Some of its brands include Midas, NTB, Tire Kingdom, Merchant’s, and Big O Tires.

Prior to his current role, John led interactive marketing for Mercedes Homes, Wyndham, and TRW. John earned a MSM degree in marketing from Walsh College and a BA in Engineering from the University of Michigan.  He resides near Palm Beach, FL with his wife and two children.

Chris Carlisle, Senior Director, Marketing, Jarden Home Brands (JHB)

Chris Carlisle leads the marketing efforts for JHB on both the Ball® Canning and Diamond® Cutlery businesses.  He loves Home Canning because he loves to eat and share food with others.    Chris’ expertise in sharing extends to marketing communication, whether traditional or new media.  The goulash of tactics he strategically whipped together for a 127 year old brand delivered growth of more than 25% in 2012.  Past loves include cleaning toilets and things that smell good, so Chris spent 3 years at SC Johnson working on Scrubbing Bubbles and Glade where a web promotion pulled this latter brand to the top tier of the Social Radar Rankings in the fall of 2009.  Chris started his post-graduate career at Kraft Foods, eating his way through brand building efforts on Lunchables®, Back to Nature® and Oscar Mayer® Bacon. His integrated communications plan for Deli Creations® led to the brand being named one of the top 10 most memorable launches of 2007.  His early love of odd pairings like mind-numbing cold and swimming pools led Chris to the University of Minnesota for a swimming scholarship and undergraduate degree – he then decided to stick around and get his MBA from “the U” as well.

Jeff Fromm, Barkley, EVP

Jeff is EVP at Barkley, an ad agency, and co-author of “The Millennial Consumer” and “Millennial Passions: Food, Fashion, and Friends” published by The Boston Consulting Group (BCG). He co-authored a study called “American Millennials: Deciphering the Enigma Generation” with BCG and Service Management Group available at Jeff has a book entitled “Marketing To Millennials” set to release in 2013. He is the founder of and regularly speaks on the topic of marketing to Millennials.

Jeff has more than 25 years of experience working with major brands. He has a marketing degree from The Wharton School of the University of Pennsylvania and was an exchange student at the London School of Economics.

David Daniels, Founder, Relevancy Group

For 25 years, David has been an industry proponent. Currently as CEO of The Relevancy Group, David directs market research and consulting essential to digital marketing.  Direct Magazine said David is “one of the most influential experts in email marketing, if not the most influential.” Co-author of ‘Email Marketing An Hour A Day’, David has held senior level positions at Forrester and JupiterResearch, Apple, Anthropologie, MacWarehouse, Proteam and the earliest online retailers on CompuServe.  David advises many industry associations including the OTA, writes a syndicated column for ClickZ and has been a contributor to the Weekend Today Show on NBC.  David is also a contributing analyst to GigaOM Pro.

Follow David on Twitter @emaildaniels Learn more at

Todd Ranson, WorldVision

Todd Ranson is the Digital Marketing Optimization Manager for World Vision United States, a leading Christian humanitarian and development organization. He is charged with leading the organization’s donor email marketing strategy, working with a variety of different business units to help them optimize engagement with their respective constituents. He has worked in digital marketing for 8 years.

Derek Harding, Innovyx, VP, CPO

Amanda Stewart, Entertainment Benefits Group, Sr Manager, Marketing

Mike Ricciardi, Sallie Mae, Sr. Director Email Strategy and Operations

Ken Magill, The Magill Report