Day 1 Speakers: Morning

Beth Negus Viveiros, Managing Editor, Chief Marketer

Beth Negus Viveiros is the managing editor of Chief Marketer, where she oversees editorial content for the Chief Marketer website and print publications; the Big Fat Marketing Blog; and the brand’s extensive enewsletter line-up, including Chief Direct Marketer, Chief Data Marketer, Chief Business Marketer, Chief Marketer Tip Sheet and Chief Marketer Tech Talk. She has covered direct and email marketing for numerous industry publications, and is a graduate of University of Massachusetts-Dartmouth.

Grant_JohnsonGrant Johnson, President & CEO, Johnson Direct

A prominent measurable marketing strategist and nationally recognized thought leader, Grant serves as president and chief executive officer for Johnson Direct ( He is also a sought-after public speaker, marketing trainer, award-winning author and consultant. With more than 20 years of experience and roots in direct marketing, Grant leads the agency’s efforts in accountable marketing communications.

Grant founded Johnson Direct in 1999 with the goal of offering one-to-one communication benefits to companies striving to increase sales leads, raise loyalty rates, improve membership retention or create customer relations continuity with multichannel, measurable marketing techniques.

Dave_ScottDave Scott, CEO, MarketFish

Dave Scott is the founder and CEO of Marketfish, an automated platform for lead generation and data management. Prior to founding Marketfish, Dave was the chief marketing officer for a local Seattle startup. Dave has also served as vice president of global marketing and strategy at Intermec, Inc. (NYSE:IN), and vice president of marketing and strategy for the global services division of PeopleSoft, Inc. (acquired by Oracle [NASDAQ:ORCL]). His management pedigree also includes AT&T Wireless, Boston Consulting Group and General Electric. Dave earned his MBA at the Wharton School at the University of Pennsylvania, graduating with distinction.


Stephen Guerra, LexisNexis

As a recognized expert in the dynamic world of email marketing, Stephen Guerra, brings over twelve years of experience to bear when advising clients; from small non-profits to multi-national, Fortune 500 companies; on best practices and innovative techniques to reach their marketing goals. Stephen has aided many organizations in achieving stellar deliverability and engagement rates and has guided clients, in both B2C and B2B arenas, to email marketing success in a variety of industries including insurance, retail, financial, entertainment, and transportation. Stephen has authored numerous white papers and articles on current email industry developments and best practices.


Gregory Bright, Gannett

Greg Bright is the Director of the Customer Insight Database Center within Gannett’s Publishing Services Division.

Greg has 30 years of newspaper industry experience, predominantly in the design, implementation and support of Circulation, Advertising and Database Marketing systems. Greg started his newspaper career in 1977 for The Times-Delta in Visalia California. He spent collectively 20 years with Gannett Corporate Headquarters, working at a variety of levels with responsibilities for support, training and deployment of various business systems software packages as well as customer insight, analytics and consumer engagement and acquisition email deployments. Additionally Greg spent 8 years with The Arizona Republic with responsibility for the Circulation, Data Warehouse and Marketing Analysis systems.

He attended George Mason University in Fairfax Virginia studying Economics.

Greg is well traveled, a native of theSeattle area and is married with two children. He enjoys car racing and Sailing.

Wacarra Yeomans, Director of Creative Services, Responsys

Wacarra is an expert in creative strategy in the digital direct marketing channels. As the Seattle Creative Director for Responsys, she develops cross-channel campaigns, enhances brand experience and improves program performance for top-notch brands across the retail, branded food, technology and entertainment industries. Wacarra contributes to the Email Insider and New School Marketing Blogs and the Email Experience Council Design Roundtable and has presented at ClickZ Marketing Week, and the Direct Marketing Association’s Email Certification Program.

Ali SwerdlowAli Swerdlow, VP of Channel Sales and Marketing, LeadSpend

Ali Swerdlow is the VP of Channel Sales and Marketing at LeadSpend, focusing mainly on partnerships and promotional efforts.  For nearly six years, Ali lead sales and marketing as well as the day-to-day operations of the Direct Marketing Association’s Email Experience Council.  She also oversaw the collaboration with the DMA on the sales, marketing, programming and logistics of the annual Email Evolution Conference.  Prior to the eec, Ali was a member of the Email Marketing team at OgilvyOne worldwide in New York where she worked with numerous clients including Six Flags and SAP.  Prior to that, she worked for an IT recruiting firm in Indianapolis from its inception to its acquisition.  Ali is a member of the Direct Marketing Club of New York and is a graduate of Indiana University in Bloomington, Indiana where she earned her BA in Art History and a minor in Business.

John Edwards, Verizon Wireless