Day 2 Speakers: Morning

Christine Yaged, Senior Manager, Product Development, Publishers Clearing House Online 

Christine Yaged is Senior Manager of Product Development at Publishers Clearing House (PCH) with expertise in digital marketing, web analytics, AGILE development, and user experience. She joined PCH in 2009 and has successfully translated PCH’s traditional direct response expertise into engaging online promotions and email programs. Currently managing PCH’s largest website, Christine oversaw the phenomenal growth of its active email file (+60% in 2012 vs. 2011) through highly effective user-segmenting and loyalty programs. Prior to PCH, she worked at an international media startup. Passionate about conversion optimization, design, branding, and breaking records, she has spoken at SES and is active on Twitter. Follow her @cyaged!


Arthur Sweetser, 89 Degrees

Arthur is a prolific marketer and bona-fide thought leader in the dynamic world of digital and CRM marketing. Prior to 89 Degrees, he was CMO and COO for email marketing provider e-Dialog, leading the company to being named Best in Class for strategic planning and deployment processes by Forrester Research for three years running. Before this, Arthur was SVP at S&H greenpoints, and held advertising and marketing executive positions at Converse and agencies Ogilvy & Mather, Cabot, Hill Holliday, and Gearon Hoffman. Arthur is a highly-regarded industry figure who coauthored the book Successful Email Marketing Strategies: From Hunting to Farming.

Mike Ricciardi, Sr. Director Email Strategy and Operations, Sallie Mae

Dennis Dayman, Eloqua

Dennis Dayman has more than 17 years of experience combating spam, security issues, and improving email delivery through industry policy, ISP relations and technical solutions. As Eloqua’s Chief Privacy Officer, Dayman leverages his experience and industry connections to help Eloqua’s customer maximize their delivery rates and compliance. Previously, Dayman worked for StrongMail Systems as Director of Deliverability, Privacy, and Standards, served in the Internet Security and Legal compliance division for Verizon Online, as a senior consultant at Mail Abuse Prevention Systems (MAPS), and started his career as Director of Policy and Legal External Affairs for Southwestern Bell Global, now AT&T. As a longstanding member of several boards within the messaging industry, including serving on the Board of Director’s and the Sender SIG for the Messaging Anti-Abuse Working Group (MAAWG), Secretary/Treasurer for Coalition Against Unsolicited Commercial Email (CAUCE), Certified Information Privacy Professional (CIPP) Advisory Board, Dayman is actively involved in creating current Internet and telephony regulations, privacy policies and anti-spam legislation laws for state and federal governments.


Chris Kolbenschlag, Bronto Software

Chris Kolbenschlag, Bronto’s Director of Deliverability, maintains Bronto’s high standards for deliverability in addition to providing leadership to clients on industry trends, relevant best practices, and related technologies. With more than fifteen years of experience, Chris brings a wealth of knowledge in ISP relations, CAN-SPAM compliancy, email deliverability best practices, and reputation monitoring to the Client Services team. He is actively involved in several industry groups, including EEC (Email Experience Council and  MAAWG (Messaging Anti-Abuse Working Group.


Matthew Vernhout, TC Media

With twelve years of email marketing and email operations experience, Matthew Vernhout leads TC Media’s Director, Client Support & ISP Relations team. With a background consisting of Privacy and Network Operations, Matthew is responsible for ensuring that all email sent from the TC Media network complies with ISP sender policies, email authentication policies and the requirements of CAN-SPAM, PIPEDA and Canada’s Anti-Spam Legislation (CASL). Matthew also writes a widely distributed Email and Social Marketing blog,, which was recognized as one of Canada’s top 40 Marketing blogs in 2010 and co-authored the book: A Complete Guide to e-Marketing under Canada’s Anti-Spam Legislation.

Matthew speaks frequently at conferences covering a wide range of topics including Marketing, Delivery, and Privacy. Past events include the IAPP Canada Privacy Symposium, the Canadian Marketing Association’s Annual Conference and the Direct Marketing Association’s Email Evolution Conference. He also writes extensively on email marketing and has contributed to TC Media’s benchmark publications: The Marketer’s Guide to Successful Email Delivery, Email Marketing Best Practices and The Marketer’s Guide to Applying FISA.

Jean McLaren, MARC USA